Name and logo of Calitzdorp Spa changed to Calitzdorp Hot Springs
The Garden Route District Municipality (GRDM) Council has on 22 June 2022, decided to approve the renaming of the Calitzdorp Spa and to adjust its logo to Calitzdorp Hot Springs. The decision was made after several tour operators and guests expressed concerns about the hot springs that do not offer spa-related facilities. During the World Travel Market Africa, the District Municipality’s resorts and campsites were marketed and this is where similar questions arose about Calitzdorp Spa’s name. “Rename the accommodation facility to its unique selling point – hot springs,” is what tour operators said.
“The name Calitzdorp Spa is misleading in the sense that guests who have not yet visited the hot springs are of the opinion that it offers various spa-related facilities and services. It has been misleading, to say the least,” says Garden Route District Municipality’s Portfolio Chairperson for Properties and Asset Management, Cllr Jobieth Hoogbaard.
“Calitzdorp Hot Springs gives an accurate indication of what guests can expect,” says Hoogbaard.
The logo was adjusted by the communications department of GRDM and no additional costs were incurred by involving service providers during the process. The District will continue to manage the roll-out of the new identity cost-effectively.
Now that the new logo and name have been revealed with the GRDM council’s approval, an identity guideline will also be, which will include templates that can all be used for marketing purposes. To begin with, the new logo will be amended on the current social media and websites, which will be relatively inexpensive. All other Calitzdorp Hot Springs points of contact with the public will subsequently need to be updated or replaced in a phased approach.
Feature image: The old logo of Calitzdorp Spa (left) and the new logo of Calitzdorp Hot Springs (right).